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For £10, you would get biannual updates, for the first ten years. (5,000 takers)

            There were already two generic cards written, for the first day, and Christmas. Then the plans were to send one every year at those times, probably with equally generic messages. It didn’t matter; for that price, people didn’t care that much.

            For £25, you also had access to photos and vlogs. (0 takers)

            It was nothing exciting. No one picked this option. Endless videos and countless pictures of uninteresting people talking or going to the beach. No one was interested in them; it was the product they cared about.

For £50, you could suggest a name to be put in the hat. (1,000 takers)

On the day, a name would be picked from the hat, and that would be its legal name. There were no limits: you could pick any name you want: your own, or a specific name for either boys or girls. Popular, because it had a higher chance of being picked, were the gender neutral names; Jamie, Leslie, Fuckface. There were petitions across the globe to have everyone pick a specific name, but the amount of contributors allowed was suddenly limited.

For £100, you would also get a t-shirt and other branded gear. (43 takers)

There was also a mug (or pint glass, if you preferred), all of which had printed on them its face (when they knew what it looked like, of course) with one of the catchphrases they would try to teach it as its first words. Takers were allowed to suggest catchphrases, but none have been decided on so far.

For £500, you can Skype with the organisers. (1 taker)

The conversation was to be recorded and put out as a vlog for the other takers, but the conversation was deemed too one-sided and unbroadcastable. The video was leaked, and became available to all takers of £25 or over.

For £1,000, you had access to the nursery feeds (2,000 takers)

The site went down briefly on the day, people crowding online to view the feeds. There had been ten cameras installed altogether in the nursery, most were ceiling level, but others were on the ground, with three hovering over the crib, and one over the changing table.

For £2,000, you had sole intellectual property rights on it. (12 takers)

During three months, photos, quotes and videos were yours for private or commercial reasons. Once the story hit the news, takers had to again be limited. The media will be saturated enough with this for a long time yet.

For £5,000, you could meet it one day, in the next few years (2 takers)

For fifteen minutes on a day – in the near future – you could meet with what has made the news lately. Depending on availability, and transport. Maybe also, you could have your picture taken with him.

For £10,000, you could be present for the day. (5,000 takers)

Transport, food and accommodation not provided. A crowd still came, and the venue had to be changed from a ward to an auditorium. Good seats came first come, first served, but there was a screen for those too far in the back. You could be forgiven for thinking something exciting was happening, the crowds there were.

For £100,000, you could keep him for the night. (100 takers)

And for two, you could also keep the pictures.

            

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